Artistic Brand - Statistics

 

In today's saturated art market, a strong artistic brand is no longer a luxury—it's a necessity. 

It's the unique identity that sets you apart, attracts your ideal audience, and ultimately drives your success. 

As branding is a business endeavor, below are statistic highlighting its importance.

Let's look at some compelling statistics that highlight the importance of building a powerful artistic brand.

As far as Social Media is concerned (Moorman research, 2019):

Marketing Priorities	% Companies using it
Brand awareness and Brand Building	88.2
New Artwork	64.7
New Customer Acquisition	60.1
Brand Promotion (sales, contests, etc.)	59.2
Buyer Retention	55.5
Market Research	33.6
Targeting New Buyers	25.6

The outcome? 

Increased Recognition

Consistent branding can increase brand recognition by up to 80%. This means your name, style, and artistic message become instantly recognizable to potential collectors and collaborators.

Stronger Emotional Connection

82% of customers (and 88% of Gen Z) agree that a brand's social media presence has a larger impact on whether or not they trust a brand compared to a year ago. 

A well-crafted brand allows you to connect with your audience on an emotional level, fostering trust and loyalty.

Higher Conversion Rates

Brands can see a 96% increase in conversion rate with emotional brand storytelling efforts. When you effectively communicate your story and the passion behind your art, you're more likely to convert interest into sales.

Greater Revenue

Brand consistency can increase revenue by 10-20%. A cohesive brand identity across all platforms signals professionalism and builds confidence in your work, leading to increased sales and commissions.

Competitive Edge

In a crowded marketplace, a strong brand provides a competitive advantage. It helps you stand out from the crowd and attract the attention of galleries, collectors, and art enthusiasts.