Artistic Brand

When marketing art, there are various motivators such as recognition, financial sustainability, exposure, etc.

The starting point of the marketing endeavor is who you are referred to as the brand.

"Know thyself" (Greek: Γνῶθι σαυτόν) is a philosophical maxim which was inscribed upon the Temple of Apollo in the ancient Greek precinct of Delphi.

So, knowing thyself leads to the question: are you a stranger to yourself?

“Know thyself” means recognizing and embracing your individuality, your own unique perspectives, philosophically, morally, culturally, aesthetically, politically...

Without considering the plethora of philosophical interpretations such as Socratic, Platonic, Empiricist, Existentialist or Postmodern, below is a high level view of what an artistic brand could be.

The post is a reflection of Immanuel Kant's belief, namely to become aware of the ways in which you are constructing your own reality, hence your artistic brand.

Starting with, try to answer the following:

Content

What are the central themes, subjects, and messages you explore in your work? 

Does your art focus on nature, human emotions, social issues, abstract ideas, cultural narratives, or something entirely different?


Style

How would you describe your artistic style? 

What techniques and mediums do you employ? 

Are you a painter, sculptor, digital artist, photographer, or do you work with mixed media? 

Is your style representational, abstract, surreal, minimalist, expressive, or something else? 

What are the defining aesthetic qualities of your work?


Emotional Impact

What emotional response do you hope to elicit from your audience? 

Do you aim to inspire joy, sadness, wonder, contemplation, excitement, peace, or a different range of feelings?

Uniqueness

As an artist or gallery you are unique. 

What distinguishes the art you intend to sell from others? 

What makes the artistic voice distinct? 

Is it your unique perspective, your innovative techniques, your distinctive use of color, your choice of subject matter, or a combination of these and other elements?