Developing an Artistic Brand

Art is sold in two ways: online and offline.
It follows that when creating a brand, both approaches must be considered, hence the message passed to a buyer is always the same.

Below we highlight some of the important aspects of brand marketing.

Create Your Visual Identity

Logo: A simple, memorable logo is essential. It could be an abstract symbol, a stylized version of your name, or a representation of your art.

Color Palette: Choose colors that reflect your brand's personality and the mood of your art.

Typography: Select fonts that complement your logo and overall aesthetic. 

Consider both display fonts (for headings, etc.) and body text fonts (for longer descriptions).

Website/Portfolio: Your website should be a showcase for your art and a reflection of your brand. 

Keep the design clean, user-friendly, and visually appealing.

Social Media: Maintain a consistent visual identity across all your social media platforms. Use high-quality images and videos, and tailor your content to each platform.


Craft Your Brand Message

Tagline/Slogan: A short, catchy phrase that encapsulates your brand's essence. (e.g., "Art that inspires," "Sculpting the extraordinary," "Capturing the unseen")

Artist Statement: A more detailed description of your art, your inspiration, and your artistic process. This should be clear, concise, and engaging.

Bio/About Me: A short and compelling introduction to you as an artist. Share your background, your influences, and your artistic journey.

Build Your Online/Offline Presence

Your options? Online Marketing & Offline Marketing 

At a minimum:

Website/Portfolio: This is your central hub.

Social Media: Choose the platforms that are most relevant to your target audience (e.g., Instagram, Pinterest, Behance, etc.).

Online Marketplaces (if applicable): Saatchi, Society6, etc.

Blog (optional): Share your thoughts on art, your creative process, and your inspirations.

Email List: Collect email addresses from visitors to stay in touch and announce new work, exhibitions, etc.

An Example

• Artistic Identity: Abstract painter, vibrant colors, evokes joy and energy.
• Brand Personality: Playful, optimistic, bold.
• Visual Identity: Logo: A stylized brushstroke. Color palette: Bright blues, yellows, oranges. Typography: Modern sans-serif fonts.
• Brand Message: Tagline: "Color Your World." 
• Artist Statement: "I believe that art has the power to uplift and transform. My abstract paintings are a celebration of color, energy, and the joy of creation.

Remember to be authentic and let your personality shine through!